Philadelphia Cycling Classic
After a 10 year long hiatus, the Philadelphia Cycling Classic is back and better than ever. As beloved bike race within the City of Brotherly Love, the return of this event is a culturally historical moment.
Branding
Sports
The Brief
Honoring tradition while gearing up for a fresh, new experience.
History Worth Repeating
For years, the Philadelphia Cycling Classic held as one of the biggest US bike community traditions. A professional bicycle race held locally in Philly, this event draws in thousands of spectators and opens doors for a multitude of businesses. After a 10 year long hiatus, the Classic is finally making its return just in time for America's 250th birthday celebration.
The Need
Giving everyone something to look at.
With the rebirth of an iconic event comes the need for an even more impactful rebrand and launch. We sought out to ensure that this moment was one for the books.
The Solution
Leveling up the game.
Although based in Philadelphia, it's important for this rebrand to focus on the international aspect rather than the locality. Centering this new identity on competition, speed, athleticism, energy, class, and community allows for a broader, high-powered approach.
The Delivery
Paving the way for success.
Combining rich and electric hues, implementing dynamic photo treatments, utilizing core graphics, and designing a logo mark that evokes speed and energy, the launch of this rebrand brings excitement and anticipation for the 2026 comeback. Through press releases, website updates, social media presence, and more, cyclists, spectators, and businesses alike gear up for the the starting line.
Selected Works
©2025
Selected Works
©2025
Philadelphia Cycling Classic
After a 10 year long hiatus, the Philadelphia Cycling Classic is back and better than ever. As beloved bike race within the City of Brotherly Love, the return of this event is a culturally historical moment.
Branding
Sports
The Brief
Honoring tradition while gearing up for a fresh, new experience.
History Worth Repeating
For years, the Philadelphia Cycling Classic held as one of the biggest US bike community traditions. A professional bicycle race held locally in Philly, this event draws in thousands of spectators and opens doors for a multitude of businesses. After a 10 year long hiatus, the Classic is finally making its return just in time for America's 250th birthday celebration.
The Need
Giving everyone something to look at.
With the rebirth of an iconic event comes the need for an even more impactful rebrand and launch. We sought out to ensure that this moment was one for the books.
The Solution
Leveling up the game.
Although based in Philadelphia, it's important for this rebrand to focus on the international aspect rather than the locality. Centering this new identity on competition, speed, athleticism, energy, class, and community allows for a broader, high-powered approach.
The Delivery
Paving the way for success.
Combining rich and electric hues, implementing dynamic photo treatments, utilizing core graphics, and designing a logo mark that evokes speed and energy, the launch of this rebrand brings excitement and anticipation for the 2026 comeback. Through press releases, website updates, social media presence, and more, cyclists, spectators, and businesses alike gear up for the the starting line.
Selected Works
©2025
Philadelphia Cycling Classic
After a 10 year long hiatus, the Philadelphia Cycling Classic is back and better than ever. As beloved bike race within the City of Brotherly Love, the return of this event is a culturally historical moment.
Branding
Sports
The Brief
Honoring tradition while gearing up for a fresh, new experience.
History Worth Repeating
For years, the Philadelphia Cycling Classic held as one of the biggest US bike community traditions. A professional bicycle race held locally in Philly, this event draws in thousands of spectators and opens doors for a multitude of businesses. After a 10 year long hiatus, the Classic is finally making its return just in time for America's 250th birthday celebration.
The Need
Giving everyone something to look at.
With the rebirth of an iconic event comes the need for an even more impactful rebrand and launch. We sought out to ensure that this moment was one for the books.
The Solution
Leveling up the game.
Although based in Philadelphia, it's important for this rebrand to focus on the international aspect rather than the locality. Centering this new identity on competition, speed, athleticism, energy, class, and community allows for a broader, high-powered approach.
The Delivery
Paving the way for success.
Combining rich and electric hues, implementing dynamic photo treatments, utilizing core graphics, and designing a logo mark that evokes speed and energy, the launch of this rebrand brings excitement and anticipation for the 2026 comeback. Through press releases, website updates, social media presence, and more, cyclists, spectators, and businesses alike gear up for the the starting line.
Selected Works
©2025